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Renowned as a historic manufacturer of Swiss-made mechanical timepieces, Le Jour (meaning “The Day” in French) began as a French distributor and retailer for Heuer chronographs manufactured during the 1970s. These chronographs have become highly sought-after timepieces today. Paying tribute to Le Jour’s proud legacy, the brand is revived with sports models inspired by racing, sailing, yachting, and aviation. The wrist watches are constructed using high-end materials and reliable Swiss mechanical movements.
At a time when racing chronographs were booming, Le Jour introduced their 7203 chronographs to the European market in the 1980s - an iconic piece manufactured by Heuer based on the design of the Heuer Pasadena. The wristwatch became an incredibly sought-after model by chronograph collectors as it was an affordable Heuer chronograph alternative. Although Le Jour fell victim to the quartz crisis and perished alongside many great watch brands, they were revived in recent years with impressive vintage-inspired offerings that just look gorgeous - what a way to restore the brand to its former glory.
Recalling their comprehensive knowledge of chronographs from back in the day, Le Jour unveils their latest racing-inspired chronograph that revisits the classic chronograph designs from watches of the late 1960s to the early 1980s. The Le Mans Chronograph Rose Gold Ref. LJ-LM-013 is housed in a well-constructed 316L stainless steel case and is made like a robust tool watch.
